Fri, Aug 26, 2016      Site Map
InstaQuest is BETTER than Pokemon Go
Celebrate the end of the summer in YOUR City with a fun, interactive game using one of the fastest growing social media tools - Instagram.

From August 11th through August 14th you are invited to participate as "IQuesters" in a variety of challenges on a social media/photography quest throughout Madison's Central Business Improvement District.

Registration is NOW open online. Individual and team registrations are available. Prizes will be awarded along the way, for the most points and for best team efforts.

Read More Here

Click Here to Register



Summer in YOUR City Event Series
Be sure to check out our new event series Summer in YOUR City at various locations throughout downtown! Events include: YOUR Lunchtime Live, Ian's Pizza Open Mic, Live & Local Concert Series, Kids Create at Top of State, & More!

Order the free Downtown Madison Map & Guide
Downtown Madison one of "Best Travel-Worthy State Capitals," USA Today
Dane County Farmers Market rated #1, The Huffington Post
State Street Ranked in Top Eight Shopping Districts in America, MSN

Quick Links


Downtown Visitor Center, 452 State St.
Madison's Central Business Improvement District (BID) is in the heart of downtown Madison. Set on an isthmus between two scenic lakes, the famed State Street pedestrian mall links the Wisconsin State Capitol Square to the University of Wisconsin campus.

This unique shopping, business and entertainment district is home to more than 370 shops, galleries, restaurants, and night spots, many locally owned, plus museums and cultural destinations. The BID works to market the district as a whole, create a welcoming downtown environment, and further community relations. From visitors to residents, students, business and property owners - downtown Madison welcomes you! The BID is here to help you shop, dine, work and play.