Madison Central Business Improvement District
Email tjenquin@visitdowntownmadison.com
Thu, Nov 23, 2017
Visitor Info : Visitor Center
Downtown Visitor Center, 452 State St., open daily
Downtown Visitor Center
A new year-round Downtown Madison Visitor Center is now open at 452 State Street in a renovated Elisabeth Link Peace Park. Downtown Ambassadors are staffing the Visitor Center in partnership with Madison Parks. Stop by for maps, directions, event information, and shopping and dining suggestions.

Visitor Center Location: 452 State St.
Hours (May 6, 2017 - December 23, 2017):
Sunday-Thursday: 11:00am-5:00pm
Friday: 11:00am-6:00pm
Saturday: 9:00am-6:00pm
Closed: Thanksgiving, Christmas, New Year's Day
Special Hours: Christmas Eve, 11am-2pm


Permits and arrangements to have events in the newly renovated Peace Park can be made through Madison Parks. Download events info sheet.

Visitor Center: View Map & Get Directions

View Larger Map

2017 Extended Hours and Special Activities
The Visitor Center and Info Booth (during the warm season) will feature extended hours during the following special events:
  • None
2017-18 Downtown Information Tables
Get your questions answered by Downtown Ambassadors at the following special events:
  • WPT Quilt Expo, Thursday-Saturday, September 7-9, 2017
    Alliant Energy Center, 1919 Alliant Energy Center Way
  • World Dairy Expo, October 3-7, 2017
    Alliant Energy Center, 1919 Alliant Energy Center Way
  • WPT Garden Expo, February 2018
    Alliant Energy Center, 1919 Alliant Energy Center Way


Photo: Troy Freund
Downtown Ambassadors: Just Ask!

When you're visiting Downtown Madison, chances are you'll have a few questions. Our Information Ambassadors work as concierges, ready to offer maps, downtown directions, event information, shopping and dining suggestions and a friendly smile.

Wearing their signature green shirts, Information Ambassadors can be found at the new Downtown Madison Visitor Center seven days a week year-round, in an information booth on the Capitol Square during the warmer months, on a trolley during the holiday season and at special events throughout the year.


Events in Peace Park
Permits and arrangements to have events in the newly renovated Peace Park can be made through Madison Parks. Download events info sheet

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