Madison Central Business Improvement District
Email tjenquin@visitdowntownmadison.com
Sun, May 27, 2018
Visitor Info : Visitor Center
Downtown Visitor Center, 452 State St., open daily
Downtown Visitor Center
A year-round Downtown Madison Visitor Center is open at 452 State Street in a renovated Lisa Link Peace Park. Downtown Ambassadors staff the Visitor Center in partnership with Madison Parks. Ambassadors also staff a seasonal Information Booth (see below). Stop for maps, directions, event information, and shopping and dining suggestions.

Visitor Center Location: 452 State St.
Regular Hours (May 7 - October 8):
Sundays - Thursdays: 11am - 5pm
Fridays: 11am - 6pm
Saturdays: 9am - 6pm


Visitor Center: View Map & Get Directions

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Downtown Information Booth
Information Booth Location:On the Capitol Square at the top of State St. near 30 N. Carroll St.
Hours (Through October 13, 2018):
Mondays - Tuesdays: 11am - 2pm
Wednesdays-Thursdays: 11am - 5pm
Fridays: 11am - 6pm
Saturdays: 9am - 6pm
Sundays: 11am- 5pm
(All Hours Weather Permitting)

2018 Extended Hours and Special Activities
The Visitor Center and Info Booth (during the warm season) will feature extended hours during the following special events:
  • Madison Night MarketVisitor Center Extended Hours until 9pm, May 10, June 14, August 9, September 13.
  • Concerts on the Square Info Booth Extended Hours until 7pm, Wednesdays June 27 - August 1.
  • Ironman WisconsinVisitor Center and Info Booth Extended Hours 9am-7pm, Sunday September 9
2017-18 Downtown Information Tables
Get your questions answered by Downtown Ambassadors at the following special events:
  • WPT Quilt Expo, Thursday-Saturday, September 6-8, 2018
    Alliant Energy Center, 1919 Alliant Energy Center Way
  • World Dairy Expo, October 2-6, 2018
    Alliant Energy Center, 1919 Alliant Energy Center Way
  • Downtown Holiday Trolley and Info Table Trolley 10am-4pm, Info Table at Overture 10am-2pm; November 23-24, Saturdays, December 1, 8, 15, 22.
  • WPT Garden Expo, February 9-11 2018
    Alliant Energy Center, 1919 Alliant Energy Center Way


Photo: Troy Freund
Downtown Ambassadors: Just Ask!

When you're visiting Downtown Madison, chances are you'll have a few questions. Our Information Ambassadors work as concierges, ready to offer maps, downtown directions, event information, shopping and dining suggestions and a friendly smile.

Wearing their signature green shirts, Information Ambassadors can be found at the new Downtown Madison Visitor Center seven days a week year-round, in an information booth on the Capitol Square during the warmer months, on a trolley during the holiday season and at special events throughout the year.


Events in Peace Park
Permits and arrangements to have events in the newly renovated Peace Park can be made through Madison Parks. Download events info sheet

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