Downtown Visitor Center
A year-round Downtown Madison Visitor Center is open at 452 State Street in a renovated Elisabeth Link Peace Park. Downtown Ambassadors staff the Visitor Center in partnership with Madison Parks. Ambassadors also staff a seasonal Information Booth located on the Capitol Square at the top of State Street. Stop by the Visitor Center or the Information Booth for maps, directions, event information, and shopping and dining suggestions.

Visitor Center Location: 452 State St.
Information Booth Location: 100 W. Mifflin St.
Regular Hours (May 4 - October 12):
Mondays - Tuesdays: 11am - 2pm
Wednesdays-Thursdays: 11am - 5pm
Fridays: 11am - 6pm
Saturdays: 9am - 6pm
Sundays: 12pm - 4pm
(Information Booth Hours Weather Permitting)

2013 Extended Hours
The Visitor Center and Info Booth (during the warm season) will feature extended hours during the following special events:

• Dane Buy Local Solstice Stroll
  Thursday, June 21st, 11:00am-8:00pm
• WCO Concerts on the Square
  Wednesdays, June 26th-July 31st 11:00am-7:00pm
• Art Fair on the Square
  Saturday, July 14th, 9:00am-6:00pm
  Sunday, July 15th, 11:00am-5:00pm
• Maxwell Street Days Summer Sidewalk Sale
  Friday, July 20, 11:00am-6:00pm
  Saturday, July 21st, 9:00am-6:00pm
  Sunday, July 22nd, 11:00am-5:00pm

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Downtown Information Booth
Located on the Capitol Square at the top of State Street, this information booth is staffed by Downtown Ambassadors. Stop by for maps, directions, event information, and shopping and dining suggestions.
Information Booth Location:Near 30 N. Carroll St.
Hours (May 4 - October 12):
Mondays - Tuesdays: 11am - 2pm
Wednesdays-Thursdays: 11am - 5pm
Fridays: 11am - 6pm
Saturdays: 9am - 6pm
Sundays: 12pm - 4pm
(All Hours Weather Permitting)


2013 Downtown Information Tables
Get your questions answered by Downtown Ambassadors at the following special events:

• University Book Store New Student Shopping Night, Sunday, September 1
• WPT Quilt Expo, Friday-Sunday September 5-7
  Alliant Energy Center, 1919 Alliant Energy Center Way
• Wisconsin Alumni Association First Year Parent's Weekend, Friday, September 20
• World Dairy Expo, Tuesday-Saturday October 1-5
  Alliant Energy Center, 1919 Alliant Energy Center Way
• Downtown Holiday Season, Friday November 29, Saturday November 30 & Saturdays December 7-21
  Overture Center for the Arts, 201 State St.
• WPT Garden Expo, Thursday-Saturday, February 7-9, 2014
  Alliant Energy Center, 1919 Alliant Energy Center Way
• Midwest Horse Fair, Friday-Sunday April 11-13, 2014
  Alliant Energy Center, 1919 Alliant Energy Center Way

Photo: Troy Freund

Downtown Ambassadors: Just Ask!

When you're visiting Downtown Madison, chances are you'll have a few questions. Our Information Ambassadors work as concierges, ready to offer maps, downtown directions, event information, shopping and dining suggestions and a friendly smile.

Wearing their signature green shirts, Information Ambassadors can be found at the new Downtown Madison Visitor Center seven days a week year-round, in an information booth on the Capitol Square during the warmer months, on a trolley during the holiday season and at special events throughout the year.

Events in Peace Park
Permits and arrangements to have events in the newly renovated Peace Park can be made through Madison Parks. Download events info sheet

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