2012 BID Annual Meeting Presentation/Report
Leveraging Your Investment
Madison's Central BID accomplishments and value-added programs and services, 2004-2009.
About Madison's Central BID
Photo courtesy Monona Terrace Community & Convention Center
Formed in 1999, Madison's Central Business Improvement District (BID) is a City of Madison
assessment district encompassing State Street (from Park Street to the Capitol Square) and the Capitol Square area (the Square plus most 100 block streets or "spokes" off the Square).
Located on an isthmus between two beautiful lakes, and anchored by the Wisconsin State Capitol and the University of Wisconsin campus, this unique shopping, dining, entertainment and business district is home to hundreds of shops, boutiques, galleries, restaurants, pubs and taverns, many locally-owned, plus museums and cultural destinations.
State Capitol & MMoCA. Photo: Jim Brozek.
The BID works to market the district as a whole, create a welcoming downtown environment, and further community relations. The BID liaises between district businesses and property owners, the City of Madison, and other downtown stakeholder groups including Downtown Madison, Inc. (DMI), the Greater State Street Business Association (GSSBA), the University of Wisconsin-Madison, the Downtown Coordinating Committee, Capitol Neighborhoods, downtown arts and cultural organizations, and others.
BID funds are used for marketing, business recruitment and retention, enhancements such as downtown holiday lights, planters and hanging baskets, an Ambassador program and a Downtown Map & Guide. Sponsorships and advertising revenues are used to extend the funding available for BID services and programs.
BID Ambassador. Photo: Troy Freund.
The BID Board of Directors is appointed by the Mayor, and includes district property and business owners, a downtown Alder, a Mayor's Office representative, and downtown residents. There are two full-time BID employees, an Executive Director and a Programming Coordinator, plus part-time and volunteer Ambassadors.